The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Basketball Disciple (Kobe Mentu)
Agency: Wieden + Kennedy Shanghai / Shanghai
Client: Nike China Category: Television / Unscripted series
Adobe Creativity Conducted Flash Interactive Wall
Agency: Blitz / Los Angeles
Client: Adobe Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Mac vs PC (Computer Cart/Boxer/Holiday)
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Consumer Television / :30/:25 - Campaign
Voyeur
Agency: BBDO / New York
Client: HBO Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Typophile Film Festival 4
Agency: VA441/BYU / Salt Lake City
Client: Typophile/Punchcut Category: Broadcast Design / Single
Voyeur
Agency: BBDO / New York
Client: HBO Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Little Britain
Agency: The Jupiter Drawing Room South Africa / Cape Town
Client: Musica Category: Consumer Television / Under $50K Budget - Single
Tree drawings
Agency: Jung von Matt AG / Stuttgart
Client: Forest Stewardship Council Category: Public Service/Non-Profit/Educational / Collateral - Campaign
Documentary Project
Agency: OgilvyEntertainment / New York
Client: IBM Category: Film / Documentaries
FIGHT FOR KISSES
Agency: JWT PARIS / Levallois Perret
Client: WILKINSON/ENERGIZER Category: Brand Gaming / Offline
Happiness Factory
Agency: Shift Control Media / Greenwich
Client: Coca-Cola Category: Gaming / Online gaming
Matchbox "Young Drivers" Campaign - Motif: Mustang
Agency: Ogilvy Frankfurt / Frankfurt
Client: Mattel, Germany Category: Collateral Design / P.O.P. and In-Store - Single
Impossible Is Nothing - Where Sport Meets Art
Agency: 180 amsterdam / Amsterdam
Client: adidas International Category: Integrated Branding / Integrated Branding Campaign
Tap Project
Agency: Droga5 / New York
Client: Unicef/Tap Project Category: Integrated Branding / Integrated Branding Campaign
Mercedes-Benz Email Offroad
Agency: Elephant Seven / Hamburg
Client: Mercedes-Benz Vertriebsorganisation Deutschland Category: Email Marketing / Campaign
"iwai" poster
Agency: DENTSU INC.Kansai / Osaka
Client: KYURYUDO ART-PUBLISHING CO.,LTD Category: Collateral Design / Posters - Campaign
Affixen
Agency: Kinetic Singapore / Singapore
Client: Affixen Category: Corporate Identity / Corporate Identity - Campaign
Touch
Agency: TBWA\Chiat\Day / New York
Client: Skittles Category: Consumer Television / Over :30 - Single - max. :90
Self-Help Yourself
Agency: Wieden+Kennedy / Portland
Client: CareerBuilder.com Category: Consumer Television / Over :30 - Single - max. :90
Dangerous Liaison
Agency: Bartle Bogle Hegarty / London
Client: Levi's Category: Consumer Television / Over :30 - Single - max. :90
Don't Give Up
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Banners - Dynamic / Single
The Book
Agency: TBWA\Asia Pacific / Singapore
Client: TBWAAsia Pacific Category: Collateral / Self-promotion (Agencies or individuals )
People We Can't Sleep With
Agency: Wieden+Kennedy / Portland
Client: Wieden+Kennedy Category: Collateral / Self-promotion (Agencies or individuals )
Matchbox "Young Drivers" Campaign
Agency: Ogilvy Frankfurt / Frankfurt
Client: Mattel, Germany Category: Collateral Design / P.O.P. and In-Store - Campaign
Ripped Reality Standee
Agency: Publicis Malaysia / Petaling Jaya
Client: Hewlett-Packard Malaysia Category: Environmental Design / Campaign
Big Brother
Agency: Lean Mean Fighting Machine / London
Client: Virgin Bets Category: Banners - Fixed Space / Campaign
Try Drugs
Agency: Kitchen Leo Burnett / Oslo
Client: Department of Health Category: Public Service/Cultural Institutions/Educational / Websites
FALLING APART:
Agency: Abbott Mead Vickers BBDO / London
Client: THE SAMARITANS Category: Public Service/Non-Profit/Educational / Posters - Campaign
Tan Hong Ming/Race/Karate
Agency: Leo Burnett Advertising Sdn Bhd / Kuala Lumpur
Client: Petronas Nasional Berhad Category: Public Service/Political Television / Campaign
The World's Greatest Dice Roll
Agency: ACNE Digital / Stockholm
Client: Gnuf Category: Microsites / Corporate Image
Happiness Factory, The Movie
Agency: Psyop / New York
Client: Coca-Cola Category: Non-Broadcast / Single
Signatures
Agency: TBWA\Paris / Boulogne-Billancourt
Client: AMNESTY INTERNATIONAL Category: Public Service/Political Television / Single
Dad's First
Agency: Energy BBDO / Chicago
Client: Canadian Club Category: Consumer Magazine / Color: Full Page or Spread - Single
AXE The Gamekillers TV Show
Agency: BBH / New York
Client: Unilever Category: Branded Content / Campaign
Screensaver
Agency: Scholz & Friends / Berlin
Client: jobsintown.de GmbH Category: Branded Applications / Desktop
WhopperFreakout.com
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Burger King Category: Online Branded Content / Single
BBC 2 IDENTS
Agency: Abbott Mead Vickers BBDO / London
Client: BBC 2 Category: Broadcast Design / Campaign
Integral
Agency: The Rumpus Room / London
Client: The Pet Shop Boys Category: Public Service/Cultural Institutions/Educational / Mobile
Absolut Machines
Agency: Great Works / Stockholm
Client: V&S Absolut Spirits Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Honda Internavi
Agency: Dentsu Inc. / Tokyo
Client: Honda Motor Co.,Ltd Category: Banners - Dynamic / Campaign
The 3-D Cover
Agency: Jung von Matt AG / Hamburg
Client: IKEA Deutschland GmbH Category: Branded Content / Single
Compressed Radio
Agency: Saatchi & Saatchi New York / New York
Client: Smith Micro Software/StuffIt Deluxe Category: Consumer Radio / Campaign
Non Stop Fernando
Agency: Lean Mean Fighting Machine / London
Client: Emirates Category: Banners - Fixed Space / Single